From first impact to long-lingering afterglow
this fragrance is the interpretive essence
of the Grandiflora store itself. It reflects how
it has been for Saskia Havekes, working her
25 years of floral magic surrounded by both the
enduring and the ever-shifting redolence of
nature’s most remarkable perfumes. The composer
of this beautifully simple and intriguingly
mysterious fragrance is Christophe Laudamiel.
One of the world’s renowned parfumiers
he brings wit and an iconoclastic intellect
to the practice. He champions truth and
transparency with arguably, an unsurpassed
balance between its art and its science.

The story of this fragrance begins millions of years ago.
Magnolias are so ancient their pollination required
beetles. Bees, like humans, did not exist at the dawn of
the flowers existence. Drawn to the ancient enigma, the
Magnolia grandiflora tree of Michel Roudnitska’s childhood
summers planted a seed. “I was so fascinated by this
unusual scent I decided that one day I would reproduce
it. It took forty years to fulfill this dream and the right
person to launch it.” The meeting between Saskia and
Michel in Grasse was a union of hemispheres and
ideals: a dream of a rare flower finally allowed to open.

The delightful paradox of this native Australian is
how much an unpretentious flower has a fragrance
so valued and memorably vivid. Pollinated by
just one type of tiny, day-flying moth, itself
dependent for survival on the flower makes it one
of the world’s rarest botanical miracles. This is
Bertrand Duchaufour’s second composition for
Grandiflora. With his legendary skill and insight
he has touched the complexity of Boronia with
exquisite hints of cassis and freesia, of sunburnt
hay, hemlock and immortelle absolute. These
and his other intrigues create a fragrance for the
senses as well as for the engaged mind.